Top 5 Beauty Retail Apps in Denmark: Q1 2024 Performance

In the first quarter of 2024, Denmark's beauty retail app market experienced diverse performance trends across the top 5 applications. Here’s a detailed look at the weekly downloads and active users for each app, based on data from Sensor Tower.

SEPHORA - Maquillage, Parfum saw an impressive spike in weekly downloads, peaking at approximately 11.4K in the week of January 29. The app maintained a strong presence with weekly active users reaching around 11.2K in early March. However, a slight decline was observed towards the end of the quarter, with active users dropping to 7.8K in the final week.

LOOKFANTASTIC: Beauty & Makeup had modest download numbers, maintaining a steady range from 110 to 164 weekly downloads throughout the quarter. The number of active users was relatively stable, starting at 758 in early January and ending with 656 by the end of March.

BEAUTY BAY experienced consistent but moderate weekly downloads, fluctuating between 55 and 96. Active users showed a similar trend, starting at 197 and peaking at 316 in the last week of March.

CHARLOTTE TILBURY had a relatively low download rate, with the highest weekly downloads reaching 126 in January. Active users saw a slight increase over the quarter, from 401 in the first week to 455 by the end of March.

Finally, the Superdrug - Beauty and Health app had minimal download activity, peaking at just 12 in the week of February 26. The app showed negligible active user data, indicating a need for further user engagement.

For more detailed insights and comprehensive data analysis, visit Sensor Tower.